This is a management tool that serves as guidelines to the definition of the company's purpouses and the sketching of many possible ways to accomplish these goals. The result is a strategic plan, a gathering of information that is flexible and fits as a reference to the organization's action plan.

Its objective is the continuous improvement of procedures through the utilization of high qualitiy management tools. It can reduce risks and operational costs with higher efectiveness, quality, consistency of informations and profitability.

It consists in the evaluation of the development of the employees that work in the forefront of the organization. It utilizes the concept of the mistery shopper, and through field work provides an accurate diagnosis on qualitity of service.

Provide assistance to the administration in the alignment of profitability factors to the business strategy, as well as in the development of the processes and control tools, that could reduce the various risks that companies are subjective to, gathering value to the business.